DyMoN

Dynamic Mobility Nudge: Shaping sustainable urban mobility behaviour with real-time, user-generated and public open data

The project Dynamic Mobility Nudge (DyMoN) aims to motivate people to more sustainable, active mobility with digital “nudges” – away from the car and towards cycling, walking or public transport.

In the project, digital motivational nudges (e.g. notifications on the smartphone) are developed that can be adapted to the respective situation. The consideration of situational variables – such as weather, traffic, infrastructure – increases the relevance of the nudges and thus the effectiveness of the digital methods for behaviour change. For the technical implementation of a dynamic, situation-adapted nudging architecture, relevant data is integrated in a data hub and intelligently connected with a set of scientifically based nudges, and then sent out at appropriate times and with appropriate content. The project is characterised by this interdisciplinary approach from psychology and geoinformatics.

“With the Project DyMoN we aim to contribute to the development of new methods to motivate sustainable mobility behaviour. With aspern.mobil Lab we found a reliable partner to supply us with functional sensors for our local proof of concept. The resulting dashboard was met with big interest by relevant stakeholders and its further use beyond the scope of the project for monitoring sustainable mobility is actively discussed. “ – Claudia Luger-Bazinger, Salzburg Research

Planned cooperation with the aspern.mobil LAB

Application of environmental sensors of aspern.mobil LAB for measuring noise and heat data for display in a dashboard on sustainable mobility.

Contact

Name: Claudia Luger-Bazinger
Email: claudia.luger-bazinger@salzburgresearch.at
Salzburg Research Forschungsgesellschaft mbH